The Importance of Organic Traffic

Every SEO campaign is implemented with the intention to increase the ranking of a website in the SERPs where it can obtain more organic traffic and receive a more economically beneficial number of conversions. With this said, it is important that marketers and clients understand what organic referrals are and why this type of traffic is so important in the world of SEO. Read on as the team here at SEO Enterprise go over everything there is to know…

What is organic traffic?

When a user types a particular keyword or phrase into the search bar, they are provided with a list of websites, known as a Search Engine Results Page (SERP) that are ranked in terms of quality according to the algorithms that are in place. When a user decides to click on a particular website, it is known as organic traffic because the user found the site naturally in the results rather than relying on a paid advertisement.

How is organic traffic obtained?

Since a website must be clicked on by a user after being listed in the SERPs naturally in order to obtain organic traffic, it is vital that a campaign is put in place in order to increase the organic ranking of a site. Search Engine Optimisation (SEO) focuses on the implementation of high-quality content in order to create a lasting relationship with a search engine and encourage it to rank a website favourably in the SERPs. After all, the higher the ranking a site has, the more likely users are to interact with it.

What is an organic referral?

Clicking on an organically listed website in the SERPs drives organic traffic to a website, however clicking on a backlink to a website from a blog, partner site or email creates what is known as an ‘organic referral’. After all, it is important that marketers are able to distinguish between the two in order to see how prominent a websites ranking is in the SERPs. With this said, referrals are just as important during a campaign and can even help convince the search engine to trust a site more.

Here at SEO Enterprise, we believe that SEO should be both ethical and effective in order to guarantee a client the results that they expect. After all, organic traffic can be easily obtained through the implementation of black-hat methods, however these campaigns will be flagged by Google almost immediately and can be impossible to recover from as the search engine will struggle to trust them. To find out more information about organic traffic, get in contact with the best SEO in Perth and speak to a member of the SEO Enterprise team today!

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