If there is one aspect of search engine optimisation that has had a major overhaul over the past decade, it is content. After all, many technicians previously saw it as the perfect way to manipulate the search engine and ensure that even the most poor-quality websites managed to make it to the top spot in the SERPs. Nowadays, there is a lot more focus on the user as well as the algorithms. Read on as the team here at SEO Enterprise go over everything there is to know about writing content for SEO in 2020…
For many years, it was possible to upload content that was only vaguely related to the services that a website offered and still see positive changes in the SERPs. This was a loophole that many technicians would take advantage of as it meant that content could be written half-heartedly without a lot of emphasis on quality or the user. Luckily, the search engines have rectified this in order to ensure that the user always receives the information they require from a search query, and this means that content should always be relevant to the services on offer in order to obtain favourable rankings in the SERPs.
Black-hat techniques in SEO come in all shapes and sizes, and there are even some that crop up in content. After all, some copywriters try to take advantage of the extensive content that already exists on the web by rewriting it in their own words, whereas others will just copy and paste the writing completely. This is known as ‘duplicated content’ and the search engines will penalise websites harshly for it because it prevents the user from obtain high-quality results and also plagues the internet with spam. As a result, content should always be an original piece of work and placed through a plagiarism checker prior to being uploaded.
Since the user was not a main priority in content for many years, it meant that many SEO technicians would optimise it specifically for SEO. This created a lot of blogs and articles that were completely illegible because the sentences were structured in order to tick certain boxes in the search engine algorithms. In modern day SEO, the user one of the most important features to take into consideration which is why content should always be grammatically correct and written in full sentences. In addition to this, keywords should only be added in at precise moments in order to ensure that the writing is legible and flows smoothly.
It is often said that content is ‘king’ in SEO and this is because it has the power to sway a campaign in one direction or another. After all, poor-quality blogs and articles are indexed by the search engine who then uses them to determine the rank that a website deserves in the SERPs. In fact, the use of black-hat techniques like keyword stuffing and link-farms in content can even lead to penalisations. To find out more information about SEO friendly content, get in contact with a member of our copywriting team and ask for the best SEO in Perth to be directed to SEO Enterprise today!