With a company’s brand success being so reliant on effective digital marketing campaigns, all businesses have a question they must ask themselves: Do I hire a digital marketing agency, a freelancer, or set up an in-house marketing team?
Whilst all three options are valid choices, each with varying pros and cons, not all are suited to all types of businesses. Running your own in-house marketing team requires the funds, the time, and most importantly, the know how to make it worthwhile; turning to experts is the wisest choice for many who need to focus on their company’s day to day and haven’t dealt with the digital marketing world before.
Here are a number of ways that hiring a digital marketing agency can help your business advertising be effective online:
Digital marketing agencies have the expertise
When you first begin dabbling in the world of digital marketing you will no doubt have a lot of questions. When you need answers to a lot of questions and you need them now, it is important to have an industry expert on your side.
When you hire a digital marketing agency, that is exactly what you are getting; a team of seasoned experts who understand their specialisations; whether they be in SEO engineering, copywriting, branding or UX, for example.
The digital marketing landscape is referred to as such because like a landscape it is constantly evolving and changing. To keep up with these changes, digital marketing agencies invest highly on training and researching modern trends and changes to the way they operate. Which takes us on to our next point…
They can invest more in advanced technology
Digital marketing agencies range in size from those that deal with small businesses to some that are designated by Google as Google partners, dealing with a high level of ad spend. When you work with a digital agency you are stepping into a partnership with a firm that understands that staying up to date is key to succeeding online. They put money into ensuring they secure the top digital marketing programmes, some of which can be costly, saving their clients on having to make the investment themselves. And most importantly, they know exactly how to use those programmes.
They can offer measurable results
All businesses want to know what they are getting for their money and absolutely no business wants to make investments that bring no results. Digital marketing agencies will be able to demonstrate clear ROI by determining the Key Performance Indicators (KPIs). These indicators will be able to show whether your campaign is reaching its objectives or whether the campaign is failing.
They also offer scalable services
If an in-house marketing team is working well and needs to increase their campaign capabilities then they need to make a much larger investment in order to do so – from potential extra office space, hiring new employees and training those new employees, to increasing additional resources to the team.
When you are with a digital marketing agency, however, there are no constraints on your current team. You can increase your campaign as much or as little as you please knowing that your agency can accommodate your needs as your business grows. Most agencies will provide a selection of SEO services and packages for businesses to choose from that suit the aims and the size of those companies.