Why Keyword Stuffing is Bad for SEO

Many years ago, SEO technicians would implement practices like keyword stuffing into their campaigns with successful results. After all, the search engines were not yet equipped with the technology to prevent them from allowing websites to rise the ranks unethically in the SERPs. Keyword stuffing is the implementation of a large number of keywords into […]

The Difference Between Desktop and Mobile SERPs

When users search for a keyword using a search engine, they are presented with a Search Engine Result Page (SERP) which contains a ranked list of what has been determined to be the very best websites for the intended phrase. With this said, these listing can change considerably depending on the device that the user […]

Is Direct Traffic Important?

The SEO industry is inundated with technical jargon that can leave readers and clients feeling alienated. After all, the average person does not understand the difference between organic and direct traffic. Although the majority of campaigns tend to push for the former, we have decided to use this blog to understand the ins and outs […]

How to Write Content for SEO

If there is one aspect of search engine optimisation that has had a major overhaul over the past decade, it is content. After all, many technicians previously saw it as the perfect way to manipulate the search engine and ensure that even the most poor-quality websites managed to make it to the top spot in […]

3 Characteristics of Content in SEO

Here at SEO Enterprise, we try to cover all the bases when formulating a campaign and putting it into action. After all, many technicians will often focus on one component whilst neglecting many others. Content is thought to be ‘king’ in the world of SEO because it has the power to make or break an […]

The Lowdown on Black-Hat SEO

Although it may seem like a relatively new approach, search engine optimisation has been around for at least three decades and is considered one of the most effective marketing industries on the market. With this said, there is a dark side to the industry that manages to sway a small number of technicians with the […]

The Importance of Organic Traffic

Every SEO campaign is implemented with the intention to increase the ranking of a website in the SERPs where it can obtain more organic traffic and receive a more economically beneficial number of conversions. With this said, it is important that marketers and clients understand what organic referrals are and why this type of traffic […]

3 Facts About the Google Panda Algorithm

Although Google tends to remain rather quiet on the subject of its algorithms, there are certain ones that are well-known in the marketing industry. In fact, the Panda algorithm played a powerful role in the way that webpages are ranked in the SERPs and managed to revolutionise the way that content was crafted by copywriters. […]

A Glossary of Important SEO Terms

Here at SEO Enterprise, we work closely with our clients in order to ensure that they understand the changes that are made during their campaign. After all, it is not uncommon for industry experts to alienate their customers by using specialist terminology without a thorough explanation. In order to ensure that our readers understand the […]

3 Tips and Trends for SEO in 2020

With the year of 2020 in full swing, it is safe to say that internet marketing is an industry that doesn’t take much convincing to implement important changes. After all, the search engine algorithms that determine the rules and regulations of marketing practices like SEO and PPC have changed considerably over the past 3 decades. […]