The Difference Between Desktop and Mobile SERPs

When users search for a keyword using a search engine, they are presented with a Search Engine Result Page (SERP) which contains a ranked list of what has been determined to be the very best websites for the intended phrase. With this said, these listing can change considerably depending on the device that the user […]

Is Direct Traffic Important?

The SEO industry is inundated with technical jargon that can leave readers and clients feeling alienated. After all, the average person does not understand the difference between organic and direct traffic. Although the majority of campaigns tend to push for the former, we have decided to use this blog to understand the ins and outs […]