Organic Search v Paid Search

‘Google it’ – how many times have you heard someone say those words in the past day, week, month? Chances are you’ve probably thought it or done it once today already. Search engines have well and truly changed the way we live our lives. With the likes of Google, Bing and Yahoo at our fingertips, […]

Digital marketing agency: Should I hire one for my business?

With a company’s brand success being so reliant on effective digital marketing campaigns, all businesses have a question they must ask themselves: Do I hire a digital marketing agency, a freelancer, or set up an in-house marketing team? Whilst all three options are valid choices, each with varying pros and cons, not all are suited […]

Editorial calendars: Why you need one

If you are failing to see a significant ROI from content marketing strategies, it is important to take a look at your approach. We see a lot of organisations try to initiate their content marketing and social media marketing without any serious attempt at structuring through an editorial calendar. Content needs to be published on […]

SEO and PPC: what’s the difference?

SEO and PPC have become the two go-to options for internet marketing campaigns. But what is the difference between them? SEO (Search Engine Optimisation) is the organic side of traffic generation, whilst PPC (Pay Per Click) requires you to pay for each individual that clicks on to your website. Both are essentially different sides of […]

Digital marketing Events in Brisbane 2019

We’re into the back end of 2019 now, but there are still plenty of great events happening across Brisbane for digital marketers. So, dig out your diaries and grab your pen because here we are going to share a selection of great events to put into your calendar. There are discussions, presentations, and even a […]