The importance of user experience on your website

Your website may sell a product, or provide a service, or maybe you just have a blog that people find entertaining or insightful? Regardless of what your website is there for, you need to ensure that visitors to your site are doing what you want them to.

You may want them to buy something, sign up to a mailing list, visit more pages – maybe you just want them to delve a little deeper? This can all be done by improving your site’s user experience.

In order to improve your site’s user experience, it is important that you fully understand your target audience. Who are they? What do they want? Why are they visiting your site? What do they value? What are their limitations?

You also need to weigh up your understanding of your users alongside your own business goals and objectives. What can you give them? What do you want to bring to your customers? How do you want people to respond to your brand?

It seems like a lot of questions to ask yourself, but they are important in building a step-by-step process to creating a website that functions perfectly.

What makes a positive user experience?

It isn’t enough just to bring a visitor to your site. In order to provide a good user experience once they have arrived at your site users need to scroll through different pages, have a clear understanding of what your site is all about and then only leaving once they have found exactly what they are looking for.

Optimising your site for the user

The impact a website can have on users can leave a lasting impression. This is why companies are putting so much effort into improving their user experience. After all, you don’t just want to make a more positive user experience you need to avoid creating a bad experience for any user as this can cause serious damage to your reputation in the long run.

Starting at the beginning, even small changes all add to an improved experience. Every conscious step you make to improve your user experience optimises the conversion of visitors to customers.

Your first target should be removing anything that provides an obstacle to the user. Is there anything on your site which may distract someone from following through with your site’s aims. Whilst a site may seem perfect in your eyes, superfluous additions often detract from the site’s main aims. It may be a difficult task to cut parts of your website design that you spent so long to include but streamlining your site is key to improving UX and is key to a successful website.

For more information on improving your website’s user experience, contact the team at SEO Enterprise Brisbane.

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