How did GDPR changes really affect SEO

When the revised General Data Protection Regulation (GDPR) came into effect on May 25 2018, digital marketing was one of the industries that were affected the most. The revised regulations were brought in to change the way company’s across Europe use the personal information of its customers. The changes were brought to the forefront of […]

SEO for business growth

The main bulk of content on any business website is made up of text, images and video. All of which need to be optimised in order to show up in search engines such as Google, Bing and Yahoo. With search engines becoming the most popular way for people to discover new and existing businesses, it […]

Why is increasing organic traffic so important

Your business website will receive traffic from a number of areas, but the largest portion of that traffic will always find its way to you via search engines. Search engines have become the go to method of finding pretty much everything. From services to products, by appearing in a high position for any given keyword, […]

Understanding the difference between local and national SEO

If you have a business with an online presence and are looking at incorporating search engine optimisation (SEO) into your marketing plans, it is important that you understand fully the two main branches of SEO available to you. These two branches of SEO are known as Local SEO and National SEO. Whilst both follow similar […]

Essential SEO tools for building links

Link building practices are constantly evolving in the world of SEO. To keep up with these shifts, agencies like us need to find new tools in order to operate. The process of link building can be time consuming for any agency, and with little time to spare, agencies are constantly researching essential SEO tools that […]

The importance of user experience on your website

Your website may sell a product, or provide a service, or maybe you just have a blog that people find entertaining or insightful? Regardless of what your website is there for, you need to ensure that visitors to your site are doing what you want them to. You may want them to buy something, sign […]

Organic Search v Paid Search

‘Google it’ – how many times have you heard someone say those words in the past day, week, month? Chances are you’ve probably thought it or done it once today already. Search engines have well and truly changed the way we live our lives. With the likes of Google, Bing and Yahoo at our fingertips, […]

Digital marketing agency: Should I hire one for my business?

With a company’s brand success being so reliant on effective digital marketing campaigns, all businesses have a question they must ask themselves: Do I hire a digital marketing agency, a freelancer, or set up an in-house marketing team? Whilst all three options are valid choices, each with varying pros and cons, not all are suited […]

Editorial calendars: Why you need one

If you are failing to see a significant ROI from content marketing strategies, it is important to take a look at your approach. We see a lot of organisations try to initiate their content marketing and social media marketing without any serious attempt at structuring through an editorial calendar. Content needs to be published on […]

SEO and PPC: what’s the difference?

SEO and PPC have become the two go-to options for internet marketing campaigns. But what is the difference between them? SEO (Search Engine Optimisation) is the organic side of traffic generation, whilst PPC (Pay Per Click) requires you to pay for each individual that clicks on to your website. Both are essentially different sides of […]