With the year of 2020 in full swing, it is safe to say that internet marketing is an industry that doesn’t take much convincing to implement important changes. After all, the search engine algorithms that determine the rules and regulations of marketing practices like SEO and PPC have changed considerably over the past 3 decades. Read on as the team here at SEO Enterprise go over three important trends that technicians should pay attention to throughout 2020…
Content should be written for the user
Although user-focused content has been a common feature within SEO for several years, it is gaining traction incredibly quickly. In fact, the search engines now place a lot of emphasis on user experience and this means that it is essential that the content that copywriters produce is done so with the reader in mind. After all, the implementation of spam or duplicated text can lead to severe ranking penalisations in the SERPs which is why technicians should prioritise content more than ever in 2020.
Grey-hat techniques are not acceptable
It is safe to say that white-hat and black-hat SEO are at the opposite end of the marketing spectrum and the majority of technicians understand the differences between them. With this said, grey-hat SEO is the name given to a handful of techniques that aren’t yet defined as unethical by the search engine which means that they could be utilised in order to boost the ranking of a website. With this said, they will eventually be categorised as such which is why grey-hat methods like purchasing old domains should not be used in 2020 when an ethical campaign is the priority of a technician.
Mobile optimisation is important for success
When the Google search engine implemented a new algorithm in 2015 that made mobile-friendly webpages a compulsory feature, it was dubbed Mobilegeddon. Whilst the shock of such a sudden update has worn-off considerably in 2020, the need for mobile optimisation has not diminished as websites without it can be negatively affected in the SERPs. After all, at least 50% of search queries are carried out on smartphone devices and a lack of mobile optimisation will affect organic traffic and user experience.
Here at SEO Enterprise, we believe that technicians in our industry should ensure that they remain up to date with the constant changes. After all, the direction of a campaign can be altered considerably when a new algorithm is implemented by a prominent search engine like Google. To find out more information about the SEO trends expected to take centre stage in 2020, get in contact with the best SEO in Perth and speak to a member of the SEO Enterprise team today!