Although Google tends to remain rather quiet on the subject of its algorithms, there are certain ones that are well-known in the marketing industry. In fact, the Panda algorithm played a powerful role in the way that webpages are ranked in the SERPs and managed to revolutionise the way that content was crafted by copywriters. Read on as the team here at SEO Enterprise go over 3 interesting facts about this important algorithm…
What is the focus of Google Panda?
In layman’s terms, the Panda algorithm was specifically designed in order to target low-quality and unethical content and encourage copywriters to craft high-quality blogs and articles. After all, many technicians still utilise duplicated content in order to add pages to their site when this does not provide the user with a reliable service. In fact, the Panda algorithm places a lot of emphasis on user experience in order to ensure that content is relevant and easy to read.
Does Google favour blogs with a comments section?
Ever since the introduction of Google Panda in 2011, SEO technicians and copywriters alike have altered their campaigns significantly in order to generate the most effective results without the risk of ranking penalisations. In fact, an update to the algorithm in 2016 caused many marketers to remove the commenting section from their blog which prevents Google from analysing how people interact with content. As a result, a blog should always have a comments section as it creates links that the algorithms will take into consideration during the ranking process.
Will Google Panda pick up on advertising and affiliate links?
Since the Panda algorithm focuses on content, it is important that marketers pay close attention to the content that surrounds their advertising and affiliate link approaches. After all, an overwhelmingly high number of ads is often classed as spam and the Panda algorithm will be able to tell when content is thin and littered with low-quality links. As a result, content should always be regarded as the most important features in order to impress all of Google’s algorithms simultaneously.
Here at SEO Enterprise, we believe that a campaign should always be crafted with Google search engine algorithms in mind. After all, each page is indexed by search engine spiders with these rules in mind and an unethical campaign will be penalised almost immediately. In addition to this, the Panda algorithm focuses on quality in order to ensure that users are presented with the most relevant results possible. To find out more information, get in contracts with the best SEO in Perth and speak to a member of the SEO Enterprise team today!